TECHNICAL SKILLS

Technology Stack: SQL (Search Query Language), CRM (Salesforce), Data Analytics (Tableau, Adobe Analytics, Google Analytics & Data Studio), Project Management (Jira, Confluence, Trello, Monday, YouTrack, XWiki, Airtable), UX/UI (Figma, Swift), Adobe Creative Suite (Lightroom, Photoshop, Illustrator, InDesign), AI Development (OpenAI Developer Platform, Dify, Lovable, n8n)

Core Skills: Product Roadmap Planning and Prioritization, Cross-collaboration, Stakeholder Alignment, Scrum & Agile, Product Lifecycle Management, Market & User Research, Product Requirement Documentation, Wireframing, Regulatory Compliance, Go-To-Market, User Acceptance Testing, A/B Testing, Prototyping, Data Storytelling 

PRODUCT MANAGEMENT / MARKETING EXPERIENCE

WebMD – Medscape @ New York, New York, USA | Nov 2021 – Present

Product Manager - User Acquisition, Engagement & Growth + Platform Management

Improved targeted ad monetization and user segmentation by 10% by automating the identification/verification of 26% of users as healthcare practitioners and spearheading the development and research of API’s.

  • Increased user registration by 5% and engagement by 10% and led iterative A/B testing and experimentation strategies to drive an additional 1% conversion rate optimization.

  • Reduced support tickets by 45%, streamlining query resolutions for HR and IT, and enhanced knowledge retrieval of technical requirements for product teams by spearheading Generative AI Large Language Model-based chatbots.

  • Resolved 80% of user data discrepancies by querying and conducting deep dive analysis using SQL; constructs dashboards on Adobe and Tableau and conducts research and analysis to drive data-driven decision-making.

  • Increased engagement 5x for Medscape’s AI-powered transcription tool by conducting in-depth user interviews with health care practitioners and research to identify key pain points, align features with user needs, and drive product-market fit.

  • Leads product development, defines product strategy roadmaps, and prioritizes initiatives to improve acquisition and engagement, working cross-functionally with global teams - Legal, Design, Marketing, Data Science, and Engineering. 

  • Enhanced internal tools and led user data integration across platforms (Salesforce, RabbitMQ, Artemis), ensuring targeted advertising alignment across global networks and achieving full CCPA, GDPR, and HIPPA compliance.

  • Oversaw integrations of internationally acquired health information platforms to ensure a unified user experience across Web, Mobile, and App.

Fahrenheit Pharmaceuticals @ Singapore, Singapore | Sep 2020 - Sep 2021

Senior Product Marketing Manager – Website & E-commerce Management

  • Drove a 40% increase in sales and 5% growth in website traffic by overhauling online sales channels through targeted keyword research, SEO optimization, and enhanced product page content, improving overall digital reach.

  • Increased brand visibility and user engagement by 30% through orchestrated marketing campaigns on Facebook Ads and Google Ads, leveraging A/B testing to refine ad performance and optimize user targeting.

  • Established the first data architecture framework, integrating sales data in Google Data Studio and presenting actionable insights to the CEO, directly informing sales and marketing strategy, which boosted product positioning and alignment.

  • Conducted qualitative and quantitative research and positioning analysis by assessing customer psychology, pain points, and behavior, yielding insights that shaped product innovation and informed strategic decision-making for portfolio adjustments.

  • Identified emerging trends, consumer preferences, and competitive opportunities through extensive market and user research, applying insights to strategic positioning within the Over-The-Counter and Ethical medication markets.

Tokopedia @ Jakarta, Indonesia | Oct 2018 – Sep 2020

E-Commerce Product Manager – Seller Platform, User Onboarding and Subscriptions

  • Drove a 2% increase in premium subscriptions, leading the shift from a subscription to a commission-based revenue model, and enhancing CMS and CRM tools to increase user retention and Life Time Value.

  • Boosted merchant revenue by 3% by implementing a 'purchase again' and subscription model, enabling consistent income streams and improving transaction ease for consumers through seamless UX integration.

  • Reduced registration errors by 90% and generated $2,000 in monthly savings by overhauling the onboarding and registration processes and streamlining user data management through refined store and product policies.

  • Improved the first stage of the conversion funnel by 100% and tripled the monthly sales for new merchants by enhancing premium features that increased store traffic and optimized sales.

  • Developed comprehensive onboarding journeys and Go-To-Market GTM strategies, to educate and engage merchants, in collaboration with Product Marketing, Sales, and Customer Success teams.

  • Directed a cross-functional team of 10+ (designers, software developers, QA) across product phases, ensuring smooth collaboration and timely delivery of key features across Web, Mobile, and App.

EDUCATION

New York University @ New York, New York, USA | Sep 2021 – Dec 2022

M.Sc Master of Science in Management of Technology & Innovation

Chapman University @ Orange, California, USA | Sep 2013 – May 2017

M.Sc Master of Science in Management of Technology & Innovation

CERTIFICATIONS & OTHER

GoPractice Artificial Intelligence/Machine Learning Simulator for PMs

Salesforce Associate Certification

Google UX Design Professional Certificate

IBM Data Science Professional Certificate

UESCA Certified Running Coach

Nike Running Pacer

Languages – English, Indonesian